, / 7 July 2014

Älska has only been opened less than a month but stuffs are already flying off the shelves, and we can see why. This quaint little shop in Cipete Raya holds all kinds of knick knacks; homewares, accessories, plants, tableware, and all sorts of wonderful things for you to discover.

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Upon entering, you are greeted by a warm ambiance to the place; it looks and feels like your best friend’s charming little house. The greeneries along with the wooden furniture fits very well to the other earthy elements that are in the room; dream catchers and feathers hung harmoniously, ceramics Japanese dining ware, also the rows of small potted plants under the stream of afternoon sunlight. We were instantly in love.


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Älska is inspired by renowned fashion photographer Nicoline Patricia’s travels, all the things you’ll see in the shop are mostly the stuff she discovered during her trip, and she thought it would be nice to be able to share the things that she loves with other people. These wonderful treasures came from faraway and exotic places such as Tibet, Nepal, Yunan, India, Japan, Holland, Taiwan, also Yogyakarta and Bali. They are dedicated in finding vintage and authentic items with characters, gorgeous patterns, textures, and design that are crafted from love. After all Älska is the Swedish word “to love”.

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Everything inside is curated carefully and picked from the heart by Nicoline, every little trinkets sold in Älska has its own story and fascinating backgrounds. It really was a roomful of global treasures found in free trade markets, antique bazaars, and artisans from around the world. Expect to find one-of-a-kind rare items when browsing, if you find something you love you’d better get it fast because the same items might not be back into the store in the future.

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They’re not planning to stop there; the locals’ potential to promote their own products isn’t too strong, which is a shame because there are so many beautiful local products, that’s why they will take the time to discover and help promote the works of local craftsman in this shop.

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One of the top items in the shop is their extensive collection of cacti plants and succulents. Their hanging terrarium? Oh we love, we absolutely love. What’s even more appealing about these plants is the fact that they can be placed indoors. Suitable for everyone even novice gardeners, the shopkeeper will even give first-timers tips and advice when taking your new plant home. No time to head out for gardening supplies? Don’t fret, Älska also carries gardening tools, soil, plant vessel, and terrarium necessities.

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Apart from the store itself, there’s a photography class upstairs. They have classes for beginners, pros, and fashion photos during the weekdays that start from 7pm-9pm. Each class takes 1,5 months to complete, feel free to contact them if you’re interested in joining.

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This one-stop-treasure-shop is perfect to discover more things to add to your home. It’s also a good place to look for presents that you can wrap in their special gift box. We definitely can’t wait until their next collection arrives. . .and the one after that so on and so forth. Be sure to check every 2 – 3 months for new items. Don’t be bummed out if you come into the store and found that someone had bought a significant amount of plants; that would probably be us. Sub-Cult headquarters has officially become a greenhouse – and as you are reading this, we are harmoniously watering our little plants.

Cipete Raya 7D
South Jakarta, Indonesia
+6221 7590 4783
E: helloalska@gmail.com
IG: alska_mig
Open daily from 11am-9pm

Words by Vita Aviandhono
Photos by Annisa Indrasari & courtesy of Alska

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