Following in the footsteps of Carine Roitfeld and Jil Sander, the Irish designer who is also a creative director for Loewe, Jonathan Anderson, is collaborating with Uniqlo.
“Collaborations are incredibly important in design,” said Anderson. “When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
According to John C. Jay, president of Uniqlo parent’s company Fast Retailing, they want to dive into traditions while giving a fresh spin on the design and fabrics.
As the Japanese apparel giant may not consider itself as a fast fashion brand, designers like Anderson helps them redefine what basic is.
“We need help with that, we need someone to develop it. And someone with his (re: Anderson’s) eye and talent, it’s extraordinary,” adds Jay.
We can expect the launch of this unisex collection this autumn.