Swiss watchmaker Swatch has recently come up with an innovation which lets you decide the final outlook of your watch. This innovation is called Swatch x You which is a new feature that lets you create your own custom Swatch.
The steps are simple: You pick any basic model you like in a case size either Gent (34mm) or New Gent (41mm), choose the case color, dial color, upper and lower straps (you are free to choose different strap designs for both), and “loop”, which is the strap keeper. You will be able to view the watch in three dimensions to see your creation, then Swatch will build and ship the watch to you.
These custom watches will range in price from $65 USD to $95 USD.
Click here to create your very own custom Swatch!