Known for it’s contemporary menswear, Sifr worked with a Portuguese fabric mill to procure a range of fine menswear shirting fabrics that exude a more mature, clean approach. Japanese sources were also used for repeats of seasonal styles such as the leisure shirts and the always-reliable ‘Icicle’ pants. This time around, prints were created to accent the inner portions of the garments for a more complete finish. This is key in “completing” the garment.

The main highlights include the foldaway Nylon Ponchos that received rave reviews at the Blueprint Tradeshow. Other favorites include the Swim shorts in two color ways with clean finished side seams. The field jacket is another new style that has gained a lot of attention from our regional buyers for it’s versatile look and feel.

The Sifr ethos of the use of quality fabrics, a premium make and contemporary design is truly visible in this compact collection.

Photos courtesy of sifr